Exotel has acquired 100% of the shares of CognoAI from its existing shareholders. The transaction is a part cash and part stock deal.

IndusLaw acted for Exotel and team at IndusLaw was led by Partner Saurav Kumar and was assisted by Senior Associates Swathi Sreenath and Neha Balodhi, Associates Ritvika Thakur and Asma Arora

Vertices Partners advised Cogno AI and its shareholders.

The acquisition will enable Exotel to add Cogno AI’s conversational AI and co-browsing capabilities to its product suite, and become the leading AI-powered cloud customer engagement platform in the emerging markets.

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