MO Alternate Investment Advisors, a subsidiary of the conglomerate Motilal Oswal Financial Services, leads a Series B Investment round in the gifting solutions company, Join Ventures Solutions Private Limited.

JSA Advocates & Solicitors represented MO Alternate Investment Advisors on the deal.

The transaction team consisted of Anand Lakra (Lead Partner), Niharika Mepani (Principal Associate), Sonakshi Verma (Associate) and Jinay Shah (Associate).

Convivialité Ventures, global beverage player Pernod Ricard’s venture capital arm, as well as existing investors DSG Consumer Partners, Venture Catalysts, and ZNL Growth, also participated in the round of funding.

Join Ventures owns and operates a portfolio of digital-first brands offering handmade, personalised and curated products across food, home and fashion categories and its brands include (a) direct-to-consumer gifting brand IGP; (b) flower gifting platform Interflora; (c) corporate gifting entity IGP for Business; and (d) gourmet food brand Masqa.

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