Komerz Limited (UK) has acquired Glassbox Solutions Private Limited through a a cross-border share swap, involving concurrent FDI and ODI components.

Argus Partners advised Glassbox and its founders on this acquisition.

The transaction was led by Jaidrath Zaveri (Partner) and Aradhana Pandit (Associate).

Anindya Ghosh (Partner) provided strategic inputs on the transaction.

Glassbox is a multidisciplinary brand transformation, media and marketing agency that works with leading brands across strategy, creative, communications and digital commerce. 

Through the integration of Glassbox’s brand and communications capabilities with Komerz’s retail and commerce technology platform, the combined group seeks to offer multinational corporations and direct-to-consumer brands an end-to-end solution spanning brand awareness, consumer engagement, retail execution and performance measurement.

Following the acquisition, the combined entity, with a corporate valuation of approximately $330 million, will operate across Europe, Asia and North America, strengthening its ability to serve global brands through a connected commerce and marketing platform.

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