Connedit Business Solutions Private Limited, operating under the brand name “Farmley”, has raised $42 million from a Series C fundraise led by L Catterton. The round also saw participation from existing investors.
AZB & Partners advised Connedit Business Solutions and its promoters on this fundraise.
TT&A advised and assisted lead investor L Catterton on this fundraise.
The transaction team consisted of Sachin Mehta (Partner), Harshit Chandra (Partner), Utsav Agarwal (Managing Associate), Kashish Singhal (Senior Associate) and Sangita Sharma (Associate).
Goyel & Goyal advised existing investor BC Jindal on their re-investment in Farmley.
The transaction team was led by Akshit Goyal (Partner), with assistance from Keshav Saboo (Senior Associate).
JSA Advocates & Solicitors advised Omnivore on investing into Farmley in this fundraise. The Firm advised Omnivore on all legal aspects of the transaction, including reviewing, negotiating, and finalizing the transaction documents.
The transaction team was led by Siddharth Mody (Lead Partner) and included Rohan Kumar (Partner) and Tanmayee Sahoo (Senior Associate)
Lexygen represented existing investor DSG Consumer Partners IV on this fundraise.
Anoma Legal and Legal Orbit, Advocates and Consultants represented various other stakeholders.
The funds will be used to scale operations, expand product development, and deepen its footprint in India’s fast-growing healthy snacking market. Known for its makhana-based snacks, date bites, and trail mixes, Farmley sources directly from over 5,000 farmers and follows a farm-to-palm model. The company has grown revenue by 55% annually and turned profitable, with FY25 revenue touching $41 million.
Farmley is a new age healthy snacking brand which is the fastest-growing brand in its category by offering a diverse portfolio of wholesome, better-for-you snacks via its omnichannel distribution network.
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