Chandhiok & Mahajan, Advocates and Solicitors has advised Wipro Consumer Care Ventures on its Series A investment in Anveshan Farm Technologies Private Limited.

The transaction team was led by Kaushalya Venkataraman (Partner), with support from Samiksha Sisodiya (Managing Associate), and Harsh Raj Mehta and Hritwik Barua (Associates).

Wipro Consumer Care Ventures led the ₹48 crore Series A funding round in Anveshan Farm Technologies Private Limited, a Gurugram-based direct-from-farm food brand. This investment, announced in late April 2025, also saw participation from existing investors such as DSG Consumer Partners, Titan Capital, Winners Fund, Force Ventures, and angel investors including Aman Gupta and Sameer Mehta of boAt Lifestyle,

The funding round comprised both primary and secondary components, enabling partial exits for early investors and facilitating ESOP buybacks for employees. Anveshan plans to utilize the funds to expand its partner manufacturing network, strengthen its supply chain and traceability platform, and enhance branding and marketing initiatives. The company aims to achieve a ₹500 crore revenue milestone in the coming years

Founded in 2020 by IIT Guwahati alumni Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan focuses on providing clean, traceable, and traditionally crafted foods. Its product offerings include A2 Desi Ghee made via the bilona method, cold-pressed oils, wild forest honey, and other superfoods. These products are produced in small batches at micro-processing units run by farmer collectives, ensuring traceability and authenticity.

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