TVS Automobile Solutions Private Limited, owner of omnichannel brand myTVS, has raised ₹425 crore from a Series D fundraise led by CE-Invests.
JSA Advocates & Solicitors advised myTVS on this fundraise.
Argus Partners advised lead investor CE-Invests, the UAE-based strategic investments platform of Crescent Enterprises, on this fundraise.
The transaction team consisted of Abhinav Bhalaik (Partner), Vallishree Chandra (Partner) and Srishti Sneha (Associate).
The investment is a strategic move by CE-Invests to support myTVS’ next phase of profitable growth in India by extending its physical service network and further developing AI-enabled diagnostics, predictive maintenance and other digital capabilities.
myTVS already connects more than 1,000 garages and 10,000 retailers, serving more than 10 million direct and indirect customers.
Crescent Enterprises will also bring its regional networks and market expertise to support myTVS’ expansion into the UAE and wider MENA region.
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