Godrej Consumer Products Limited has acquired the business of manufacturing, developing, designing, marketing, distribution, sale, retail and trading of men’s grooming and skin care products under the brand name ‘Muuchstac’ from Triology Solutions Private Limited by way of a slump sale on a going concern basis.

Khaitan & Co advised Godrej Consumer Products on this acquisition.

The core team consisted of Rahul Dutt (Partner), Soumil Garg (Partner), Meha Patel (Senior Associate), Vivek Badkur (Associate) and Priyadarshini Dutt (Associate) with assistance from the following:

Due diligence: Anshita Agrawal (Associate) and Yashvi Mohta (Associate) on due diligence;

Employment law aspects: Deepak Kumar (Partner) and Varsha Raman (Associate);

Intellectual property law aspects: Nirupam Lodha (Partner), Gautam Wadhwa (Senior Associate) and Akriti Shashni (Senior Associate);

Tax law aspects: Jimmy Bhatt (Partner) and Jinisha Jain (Senior Associate).

The brand "Muushtac" is one of India's fastest-growing men's grooming brands. The brand is particularly known for its Ocean Face Wash for Men.

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