Bling Brands Private Limited, dba Boldfit, has raised ₹400 crore from a Series B fundraise led by The Wealth Company Alternates Trust – Bharat Value Fund.

Khaitan & Co advised Boldfit on this fundraise. The Firm's scope of work involved negotiations, marking up, finalisation and execution of the transaction documents, and closing of the transaction.

The transaction team consisted of Aniruddha Basu (Partner), Vivek Narayan (Principal Associate), Associates Insaf Ahamad T K, Anushka Rohilla and Shreya Srivastava.

JSA Advocates and Solicitors advised Bharat Value Fund on this fundraise.

The transaction was led by Siddharth Mody (Partner), with support from Kushal Ramotre (Partner), Esha Himadri (Senior Associate), Ayushi Berry (Senior Associate), Associates Priankita Das, Prakhar Jain and Ishika Mehta.

Founded in 2018 by Pallav Bihani, Boldfit provides sportswear, athletic footwear, sports equipment, and essential fitness products.

The newly acquired funds will be utilized to fuel growth, focusing on expanding retail presence nationwide, driving product innovation, and enhancing manufacturing capabilities. 

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