Ritesh Agarwal, founder and group chief executive officer of PRISM (Parent of OYO) and an active early-stage investor, was among the sharks that invested in Emori (Arja Technologies Private Limited), a lab-grown diamond jewellery brand, on Season 5 of Shark Tank India. 

Rise Legal advised and represented the family office of Ritesh Agarwal on the deal.

The transaction was led by Ritika Ganju (Managing Partner), with the support of Mohana Dasyam (Senior Associate), Milind Sharma (Associate) and Tejaswini Choudhary (Associate).

DSK Legal advised and assisted Emori and its founder, Ms. Arushi Jain, on this transaction.

The transaction team consisted of Chirag Jain (Partner), Shreya Singh (Principal Associate) and Ria Mishra (ex-Associate).

Emori, founded by Arushi Jain in September 2023 and headquartered in Gurugram, is a lab-grown diamond jewellery brand targeting millennials and Gen Z with affordable 18K and 14K gold jewellery offerings.

Ritesh Agarwal, through his family office, has invested in startups across consumer brands, technology, fintech and healthcare, reflecting his focus on supporting high-growth Indian ventures. As a shark on Shark Tank India, where he mentors and invests in emerging entrepreneurs, his participation in this round shall further his commitment to backing promising Indian consumer brands and act as a growth engine for the lab-grown diamond jewellery segment in India.

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