V-Mart Retail Limited has entered into definitive agreement to acquire Limeroad Business from A.M. Marketplaces.

Saraf and Partners acted for and advised V-Mart on the transaction.

The transaction team consisted of Vaibhav Kakkar (Partner), Sahil Arora (Partner), Keshav Pareek (Senior Associate), Vedika Pandey (Associate), Anuj Garg (Associate) and Anubhav Batra (Associate).

AZB & Partners acted for and advised Limeroad and its founder – Suchishree Mukherjee.

V-Mart, an Indian listed entity, is a pioneer in organized value fashion and an omni retail store chain which offers fashion apparel, footwear, home furnishings, general merchandise and other home utility items.

Limeroad is engaged in the business of operating and offering the “LimeRoad” marketplace platform dealing in fashion, clothing and accessories for women, men and kids. With a unique mix of freshest unbranded styles and content, Limeroad offers one of the lightest app ensuring a smooth online customer experience.

The acquisition of Limeroad’s business will enable V-Mart in accelerating its omni channel plans and establishing a strong digital brand presence and a wider customer base.

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