Marico Limited has acquired an additional 24.09% stake in Satiya Nutraceuticals Private Limited, dba PLIX, for ₹1,012 crore, bringing Marico’s total holding in the startup to 84.09%.
VERTICES PARTNERS advised PLIX and its Promoters Mr. Rishubh Satiya and Mr. Akash Hiren on this transaction.
The transaction was led by Vinayak Burman (Founder and Managing Partner), along with a team that included Vikrant Anand (Partner), Varun Kaka (Principal Associate), Nishtha Khandelwal (Associate Manager) and Tushar Patial (Associate).
Amit Bhasin (Chief Legal Officer) led this transaction for Marico.
Marico has earlier acquired 37.75% stake in D2C nutrition brand Plix for ₹369.01 Cr in July 2023, and it further acquired 25.25% of the paid-up share capital by May 2025.
Marico Limited plans a complete buyout of the startup by July 2027.
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