The Board of Control for Cricket in India (BCCI) in the historic Indian Premier League (IPL) media rights auction sold the IPL TV and digital rights for the Indian subcontinent for a combined amount of ₹48,390 crore for the 2023-2027 cycle.
While Disney Star has retained the IPL television rights for ₹23,575 crore (₹57.5 crore/game), the most sought-after India digital rights deal was acquired for ₹20,500 crore by the Reliance-backed Viacom18, which also won the non-exclusive Package C, paying another ₹2,991 crore.
Argus Partners advised the BCCI on the deal.
The Argus Team was led by Krishnava Dutt (Managing Partner), Adity Chaudhury (Partner) and was assisted by Kshitija Naik (Senior Associate) and Tushar Oberoy and Jinansh Shah (Associates). The Team was also supported by Nipuna Varman, Megha Saha, Amaan Rahman and Srijoy Deb (Associates).
Anagram Partners acted for Viacom and the team was led by Partners Shuva Mandal and Ankit Mishra with the assistance of Senior Associates Keegan Pavrey and Associate Vidhisha Ambade
Disney Star was represented by its in-house team.
This deal has now made IPL the second richest league in the world ahead of the English Premier League (EPL) and National Basketball Association (NBA) and is now only the second sporting league after the United States’ National Football League (NFL) in terms of per match value.