Khaitan, SAM act on Marico's ₹226 crore acquisition of 4700BC snack brand from PVR INOX

Marico Limited has acquired 93.27% of paid-up share capital in Zea Maize Private Limited, the company which owns gourmet snack brand “4700BC”, from PVR INOX Limited for ₹226.8 crore.

Khaitan & Co advised Marico on this acquisition. The Firm advised Marico on all aspects of the transaction including legal due diligence and drafting and negotiation of transaction documents.

The core transaction team consisted of Anshuman Mozumdar (Partner), Saloni Mehta Bhandawat (Principal Associate), Amogh Pareek (Associate), Anshita Agrawal (Associate), Akshat Shukla (Associate), Ranjul Malik (Associate) and Vishal Gupta (Associate) with assistance from the following:

Employment related aspects: Deepak Kumar (Partner) and Archika Dudhwewala (Principal Associate);

Intellectual Property related aspects: Shailendra Bhandare (Partner), Sourav Dan (Counsel) and Shouraseni Chakraborty (Associate).

Shardul Amarchand Mangaldas & Co advises PVR INOX on this transaction.

Founded in 2013 by Chirag Gupta, 4700BC is one of India’s leading premium snacking brands. The brand started gourmet popcorn in India and has since built a strong presence across modern trade, e-commerce, quick commerce, institutions and cinemas. Known for its bold flavors and modern brand language, 4700BC caters to an urban, premium consumer seeking indulgent yet contemporary snack options.

The transaction will further expand Marico’s total addressable market in value-added foods categories by adding a gourmet snacking brand with a differentiated premium positioning to its portfolio.

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