Anagram, SAM, Trilegal, AZB act on the Mensa Group reverse merger to India

After receiving the approval from NCLT, Chandigarh, Mensa Brand Technologies Pte. Ltd. has made a reverse merger into Mensa Brand Technologies Private Limited (operating as BRND.ME), and re-domiciled from Singapore to India.

Anagram Partners advised the Mensa Group on this reverse merger and re-domiciliation.

The transaction team was led by Simone Reis (Partner) and Rajesh Simhan (Partner), and comprised Rishabh Bhargava (Principal), Anand Unnikrishnan (Principal), Shwetank Chaubey (Partner), Anupam Nayak (Senior Associate), Associates Harsh Raj and Nidhi Chaudhary.

Shardul Amarchand Mangaldas & Co. advised existing investors Norwest Venture Partners X – Mauritius and Alpha Wave Global on this transaction.

The transaction team was led by Manita Doshi (Partner), with support from Paavani Gupta (Senior Associate) and Pratim Majumder (Associate).

Aman Singh Sethi (Partner), with support from Rahul Shukla (Principal Associate) and Urvi Pathak (Associate), advised on Competition law aspects.

Trilegal advised existing investors Times Internet Limited, Bennett Coleman and Company Limited and Cyber Space Infotainment Limited (Times Group) on this transaction.

The transaction team was led by Nikhil Sachdeva (Partner), with support from Tushar Bakshi (Senior Associate) and Madhur Patel (Associate).

AZB & Partners advised existing investor Tiger Global on this transaction.

The transaction team was led by Ashwath Rau (Senior Partner), Jasmin Karkhanis (Partner) and Himanshoo Tembe (Partner), with assistance from Chandni Shah (Senior Associate) and Aakshay Amesur (Senior Associate).

Mensa Brands, dba BRND.ME, is a technology-driven consumer brands platform that acquires and scales digital-first brands across fashion, beauty, FMCG, and home categories using e-commerce, data, and omnichannel capabilities.

The reverse-merger aligns Mensa’s corporate structure with its India-focused operations and future growth plans.

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