TMT Law Practice advises Yash Raj Films on investment in Rusk Media

Yash Raj Films Private Limited has made a strategic investment in Rusk Media Private Limited.

TMT Law Practice advised YRF on this investment. The Firm advised on structuring, diligence and documentation of the transaction.

The transaction was led by Rajeev Parashar (Partner), with support from Alaqshendra Singh (Associate Partner) and Gaurav Pandey (Senior Associate).

This investment was made by YRF with the aim of creating original animation and vertical micro-drama intellectual properties (IP) with Rusk Media, targeting Gen Z and Gen Alpha audiences.

YRF will manage the creative direction for original animation and vertical micro-drama IP, whereas Rusk Media will handle the production and distribution of the content.

If you would like your Deals, Columns, Press Releases to be published on Bar & Bench, please fill in the form available here.