Triumvir Law, Khaitan & Co act on Nuyug pre-seed fundraise

Nuyug Retail Private Limited has raised funds from a pre-seed fundraise led by AJVC Fund with participation from angel investors.

Triumvir Law advised Nuyug and its founders Ankur Dua and Manali Thareja on this fundraise. The Firm advised on the structuring of the round, the review and negotiation of the share subscription agreement, shareholders’ agreement and employment agreements, execution and closing, and related secretarial compliances.

The transaction team consisted of Anubhab Sarkar (Managing Partner), Ragini Chakraborty (Senior Associate) and Arjun Krishnan (Associate).

Khaitan & Co advised lead investor AJVC Fund on this fundraise.

Founded in 2024 by Ankur Dua and Manali Thareja, Nuyug is a mass-premium jewellery brand that bridges the gap between imitation and fine jewellery, offering skin-safe, gold-toned pieces designed for weddings, festivals and social occasions.

The proceeds from the fundraise will be deployed towards expansion of online and offline channel presence, broadening of the product catalogue, and investment in R&D and design innovation.