Anand & Anand assists Air India in Rebranding

Air India Limited has unveiled a new logo as well as a new livery and design featuring a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern for their aircrafts.

Anand & Anand conducted due diligence and advised Air India in this rebranding.

The deal team consisted of Pravin Anand (Managing Partner), Swati Sharma (Partner) and Achuthan Sreekumar (Partner).

Travellers will begin to see Air India's new logo and design starting December 2023.

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