ASG & Partners, Trilegal and India Juris act on KULT $20 million Series A fundraise

Beauty-tech platform Kult has raised $20 million in Series A funding, led by Dr. Payal Kanodia and Aishwarya Bansal from the M3M Family Office. Venture Catalysts also participated in the round.

ASG & Partners advised Kult E-Commerce Private Limited.

The transaction team consisted of Aniket Gautam (Founding & Managing Partner), Smriti Poddar (Counsel) and Siddharth Kurichh (Associate).

Trilegal advised lead investor M3M Family Office while India Juris acted for Venture Catalyst.

The newly acquired funds will be utilized to expand Kult's product offerings, grow its team, and scale operations across India. The startup aims to onboard 700 premium beauty products and process over 10,000 orders per day by the end of 2025. To support this growth, Kult plans to hire over 200 professionals across sourcing, engineering, product development, and user experience roles.

Founded by Karishma Singh and Ruchika Pallavi, Kult uses AI (artificial intelligence) to offer personalised skincare and beauty recommendations. The platform has presence on both iOS and Android, and showcases products on a range of Indian skin tones, helping users find what works best for them. With insights from over 300 global beauty experts, Kult combines tech with expert advice to simplify beauty shopping.

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