Lexygen acts on DSG Consumer Partners investment in Deepika Padukone's D2C startup 82°E

Approximately ₹51.9 crores ($7.5 million) was invested by DSG and other investors.
Deepika Padukone 82.e
Deepika Padukone 82.e

82°E (82 East), a skincare brand co-founded by Bollywood actress Deepika Padukone and Jigar Shah raised approximately ₹51.9 crores ($7.5 million) in seed funding from DSG Consumer Partners and other investors.

IDEO Ventures, along with Padukone’s family office and multiple ultra-high net worth individuals were also involved in this investment.

Lexygen advised DSG Consumer Partners in this investment deal.

The team was led by Vishnu Chandran (Partner) assisted by Martin Jose Mathews(Associate)

The funds will be used to build the team, scale up research and development (R&D) and launch new products. It has an R&D lab in Bengaluru to formulate products in-house.

Founded in 2021 by Deepika Padukone and Jigar Shah and launched in November 2022, 82°E is a personal care brand with skincare as the core focus.

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