Pinac advises TagMango on joint venture with ClickFunnels to launch Backstage Pass

TagMango and ClickFunnels have jointly launched Backstage Pass, a creator platform that brings together live streaming, AI-powered content tools and monetisation features.

Pinac advised and assisted TagMango on the transaction. The Firm’s role involved providing strategic advice and drafting and negotiating the transaction documents.

The transaction was led by Utsav Lohia (Partner) and Eeshan Mohapatra (Senior Associate), with assistance on IP aspects from Raghu Vinayak Sinha (Of Counsel).

TagMango, a Y Combinator-backed company, is one of India’s leading creator-economy platforms.

ClickFunnels is amongst the world's leading sales funnel platforms.

The Backstage Pass platform aims to help creators build direct relationships with their audiences, without relying on algorithm-driven reach.

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