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A Bangalore court on Friday passed an interim order restraining Amazon India from passing off goods made by Rowdy – the apparel brand owned by Telugu cinestar Vijay Devarakonda – as their own.
Rowdywear Pvt. Ltd, owned by Devarakonda, had approached the City Civil Court at Bangalore alleging the sale of counterfeit ‘Rowdy’ merchandise on Amazon. It was contended that clothes made by Rowdywear were being sold on amazon.in under the name ‘Generic’.
It was further contended that Vijay Deverakonda’s right to publicity and privacy were violated owing to the fact that the packaging material of the counterfeit t-shirts unlawfully carried his pictures.
The suit was filed in the wake of severe counterfeiting of all the variants of t-shirts bearing the Rowdy trademarks, by certain manufacturers in Karnataka, Telangana and Andhra Pradesh.
The City Civil and Sessions Judge on Friday held that a prima facie case has been established against the defendants. The, Court, therefore granted an ex-parte interim injunction in Devarakonda’s favour. The defendants have been restrained from using Devarakonda’s trademarks and passing off Rowdy merchandise as their own.
Devarakonda was represented by a team from Spectrum Legal led by Partner Chintan Chinnappa, who was assisted by Associates Anandi Kamani, Nishanth Nandagopal and Prathist Kempegowda.
The matter will be heard next on March 29.