Former Director and Senior Counsel at Netflix Priyanka Chaudhari sets up her independent practice under the banner of Priyanka Chaudhari & Associates (PCA)..Chaudhari is a graduate of University of Mumbai and has over 14 years of experience across practice areas. .Prior to her stint at Netflix, Chaudhari was with Balaji Telefilms as their Vice President and Legal Head. She has been an in-house counsel for other prominent businesses like ALTBalaji, Balaji Motion Pictures, Zee Entertainment, Star India, Bharti AXA and has also worked with several solicitor law firms that specialized in corporate commercial, real estate & dispute resolution areas of practice..Writing to Bar & Bench on what inspired her to start independent practice, Chaudhary said, "The hybrid work experience I have gained over the past 15 years working as both, a legal counsel of a company collaborating as a client with a law firm and a law firm servicing a client company with all kinds of transactional and litigation work made me realise that now would be a perfect time for me to venture out independently with my own legal practise. This 360 degree experience has helped me gain diverse skill sets in various areas of law and a deeper & robust understanding of how different businesses, especially the business of media & entertainment operates locally and globally."."At PCA, my motto is to have a “client first” approach and build a unique work arrangement through synergies built by marrying legal skill sets & business knowledge. The aim is not to just be involved in a limited capacity like an external counsel but to jump into the daily grind to work from the ground and support our clients by being their thought partners who work with them each step of the way to build up effective, efficient & robust transactions as a part of their business affairs team, a sounding board for them on critical commercial decisions having legal impact as a part of their legal affairs team and their go to colleagues for everything legal. This may be an industry first and a new way of working for law firms or independent legal practitioners and even for clients, which is both exciting and gratifying for my team and me at PCA," Chaudhary added..PCA will assist clients in the following areas of practice - A) Media & EntertainmentB) TechnologyC) GamingD) Intellectual Property E) Real Estate & Property F) Dispute Resolution & Arbitration G) Litigation.Commenting on the work ethic Chaudhari intends to follow especially at PCA's media and entertainment practice, she said,"I have always been a strong advocate of creative freedom & supporting our creators’ vision. For the M&E practise, PCA team would continue to walk on this path and assist creators and producers who dare to tell those stories, firstly by helping them create it by managing legal risk rather than censoring or editing and then successfully defend it in our Court of Law."
