Having laid its foundation in Mumbai in the year 1910, Mansukhlal Hiralal & Co (MHCO) has over the years grown its practice with offices in Mumbai and Delhi. The firm recently released a new logo to symbolize its motto of providing the best innovative legal solutions to its clients in a time-efficient manner..What started as a traditional law firm with dispute resolution and real estate at its heart has now grown to become a full-service law firm encapsulating services in dispute resolution, corporate transactions, real estate, tax, intellectual property, to name a few..With 110 years of legacy and an illustrious growth journey, MHCO has adopted a new logo that not only embodies the firm’s core ethics and values but also manifests the firm’s philosophy of adaptation to the change in the emerging legal landscape. The new logo is a symbolic representation of the firm's relentless endeavors to provide its clients with the best innovative legal solutions in a time-efficient manner. Additionally the logo also represents the Firm’s unwavering commitment to deep-rooted ‘knowledge and expression of thought leadership’. Further, the star on the right-side corner represents the Firm’s excellence and achievements accomplished over the century..The colors used in the logo are meant to represent the firm's core ethical values which stand as the cornerstone of the Firm in all its dealings. The navy-blue color of the logo signifies honesty, commitment, serenity, and strength, while the white color signifies simplicity, trust, empowerment, and balance. The sky-blue color of the star depicts the color of the sky..The logo as a whole signifies ‘breaking all barriers’ when it comes to providing strategic legal advice and yearning for success..While unveiling the logo to the team, Bhushan Shah, Partner, shared, “Deriving our gravitas from the ethics of a traditional practice, the firm takes pride in its young leadership. With an ever-evolving commercial-legal landscape, the new logo reaffirms that knowledge and service will always be the top priority for us. We work a way around our clients’ requirements, telling them what’s best for them and not necessarily what they want to hear! Our new logo symbolizes our ambition for the future as an evolving and leading full-service law firm, while we remain true to our core identity.” .On the same aspect, Purvi Asher, Partner, further added,“We are not only revisiting our logo and brand identity but are also revisiting our growth strategy. Over the years we have been able to assist clients in various practice areas such as real estate, corporate, family law, tax, intellectual property, etc. We now plan to expand our presence across the country and cater to/ assist clients with legal advice in the new and upcoming practice areas such as technology, data privacy, etc. The new logo brings new essence, new enthusiasm, and renewed energy. We are 110 years young and raring to go!”.The new logo was unveiled to the core team at a function held at the firm’s office..If you would like your Deals, Columns, Press Releases to be published on Bar & Bench, please fill in the form available here.