Phonetic similarity between two brand names consideration for trademark infringement: Bombay High Court

In a trademark infringement dispute between two alcoholic beverage brands, the Court observed that “each dialect will result in different pronunciations and what needs to be looked at is the overall phonetic similarity".
Bombay High Court
Bombay High Court

Phonetic similarity between the brand names is a relevant factor to be taken into consideration when deciding a trademark infringement dispute, the Bombay High Court recently held (Meher Distilleries Pvt Ltd. v. SG Worldwide Inc.).

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