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Priyanka Khimani and Sheetal Tripathy of Anand and Anand and Khimani recently advised Indian hip-hop artist DIVINE and Gully Gang Entertainment respectively in a collaboration with international US-based music publishing company, Reservoir.
DIVINE’s music company, Gully Gang Entertainment has entered into a joint venture with Reservoir, through which they will jointly acquire, promote and administer new hip-hop talent.
Commenting on the unique nature of the collaborations, Priyanka Khimani said in a press release,
Acknowledging this collaboration as another leap in the new wave of artist-friendly and international-facing transactions that are mushrooming within the Indian music business, Khimani added,
“It’s an interesting time for Indian music and its talent, particularly given the pace at which it is yielding to global business. This set of collaborations is another step forward in this direction.”