Pioneer Legal has advised ETML (ET Medialabs Private Limited) on its acquisition by the McKinsey Group.
The Firm advised ETML and its Founder and selling shareholder Raghav Kansal on this acquisition deal.
The core transaction advisory team comprised of Pritha Jha (Partner) and Andre Jaggi (Associate).
The team was supported by Riya Punamiya (Associate), Mahima Choudhury (Associate), Vijay Kumar Chawla (Associate) and Pavana Padmakumar (Principal Associate).
ETML is a full stack "Growth Marketing & Analytics Company" that counts one in six unicorn brands in India as its customers & manages over 200 Million USD in annual Ad spends. The Company's proprietor AI Growth platform “Adbytzz” powers custom built marketing solutions for top brands like Unilever, Mamaearth, Lenskart, Cred, Urban Company, MPL, Licious, Forest Essentials, Blinkit, Atomberg, Spinny etc.
The acquisition of ETML is part of a strategic expansion plan by McKinsey to establish a global hub in Asia to further strengthen their Digital Marketing Operations and Technology (DMOT) capabilities.
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