Dabur moves Delhi High Court against FSSAI ban on selling food products with '100% pure' claims

The FSSAI banned the use of 100% claims, stating that such declarations are ambiguous, unverifiable and potentially misleading to consumers.
Dabur and Delhi High Court
Dabur and Delhi High Court
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Indian consumer goods giant Dabur has approached the Delhi High Court against the Food Safety and Standards Authority of India (FSSAI) order to stop the sale of food products carrying claims such as “100% Pure,” “100% Natural,” “100% Purity Guaranteed” and “100% Organic.”

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