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The Bombay High Court recently observed that Social Media Influencers, whether their audience is significant or small, impact the lives of everybody who watches their content. Therefore, they have a responsibility to ensure what they are publishing is not harmful or offensive, the Court opined.
Justice SJ Kathawalla made the observation while passing an interim injunction order on Wednesday, directing a Video Blogger to remove a video which contained alleged defamatory and disparaging remarks about Parachute Oil until further orders from his YouTube channel and other websites.
The order was passed on a plea by Marico Limited seeking removal of the videos by defendant video blogger and special damages on allegations that the videos contained disparaging and denigrating remarks about the brand.