Trademarking Operation Sindoor: The rush behind commercializing Geopolitical Moments

Shortly after Operation Sindoor made it to the public discourse, the Indian Trademark Registry received 6 trademark applications for the phrase filed under class 41.
Vikrant Rana, Shilpi Saurav Sharan, Swayamsiddha Das
Vikrant Rana, Shilpi Saurav Sharan, Swayamsiddha Das
Published on
5 min read

In an age where news spreads instantly and social media hashtags shape public opinion in real time, we have witnessed how certain names born out of geopolitical or social movements go beyond just headlines. Terms like 9/11 Attack, Black Lives Matter, MeToo Movement etc., have come to symbolize much more than the events themselves – they have not only become part of conversations between global diplomats, but also brand identities and commercial opportunities which have found their way into Trademark Applications.

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