Heritage Foods Limited has acquired a 51% stake in Peanutbutter and Jelly Private Limited, operating the brand Get-A-Way, from Sky Gate Hospitality, a subsidiary of Devyani International Limited.
Argus Partners advised Heritage Foods on this acquisition.
The transaction team consisted of Pallavi Kanakagiri (Partner), Siddharth Malakar (Senior Associate) and Khushi Bhardwaj (Associate).
Peanutbutter and Jelly Private Limited, through its brand Get-A-Way, operates in the guilt-free indulgence segment and has pioneered offerings in high-protein, no-added-sugar ice creams and desserts.
This acquisition enables Heritage Foods Limited to enter the healthy desserts segment and expand its consumer food portfolio.
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