WickedGüd, a guilt-free comfort food D2C brand, has raised $1 million in a seed round, led by Mumbai Angels and other marquee investors.

Economic Laws Practice advised WickedGüd and Promoter Bhuman Dani on the deal.

The team comprised Manendra Singh (Associate Partner), Tanvi Goyal (Principal Associate), Aditi Ladha (Associate) and Varun Kaka (Associate).

The marquee investors included NB Ventures, Mumbai Angels Network, Dholakia Ventures, Jalaj Dani Family Office, Ashutosh Valani & Priyank Shah (Founders – Renee Cosmetics, ex-Beardo), Ravi Shroff (MD – Excel Industries Ltd), Ravi Nigam (ex-MD – Tasty Bite), Ashwini Deshpande (Co-founder – Elephant Design), Jorge Fernandez Vidal (Investment Director – Liechtenstein Group) and Akshay Gurnani (CEO – Schbang) and others.

WickedGüd aims to restore Indians’ faith in their food by making it more sustainable, nutritious, and wholesome. The products are 100 percent maida-free (refined flour) and 100 percent oil-free, with significantly higher protein and fiber and significantly lower net carbs when compared to the incumbents – which is also why they’re 100 percent vegan, made with 100 percent plant-based ingredients, and 100 percent approved.

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