Pioneer Legal acts on Ykone's acquisition of majority stake in marketing agency Barcode

The acquisition has been charachterized as the largest to date in the Indian influencer marketing space.

Bar & Bench

Published:17th Apr, 2024 at 11:19 AM

French International Influencer Marketing Agency Ykone S.A.S. has acquired a majority stake in Barcode Entertainment (Barcode Influencer Marketing Private Limited).

Ykone has bought a 70% stake in the Mumbai-based Barcode for an estimated valuation of $18-20 million, reported ET.

Pioneer Legal acted for Barcode in this transaction.

The transaction team consisted of Shoubhik Dasgupta (Partner), Eishan Agnihotri (Principal Associate), Rugwed Dhage (Associate) and Abhishek Gaur (Associate).

Shoubhik Dasgupta

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Pioneer Legal acts on Ykone's acquisition of majority stake in marketing agency Barcode

The acquisition has been charachterized as the largest to date in the Indian influencer marketing space.

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