Pioneer Legal acts on Ykone's acquisition of majority stake in marketing agency Barcode

The acquisition has been charachterized as the largest to date in the Indian influencer marketing space.

Bar & Bench

Published:17th Apr, 2024 at 11:19 AM

French International Influencer Marketing Agency Ykone S.A.S. has acquired a majority stake in Barcode Entertainment (Barcode Influencer Marketing Private Limited).

Ykone has bought a 70% stake in the Mumbai-based Barcode for an estimated valuation of $18-20 million, reported ET.

Pioneer Legal acted for Barcode in this transaction.

The transaction team consisted of Shoubhik Dasgupta (Partner), Eishan Agnihotri (Principal Associate), Rugwed Dhage (Associate) and Abhishek Gaur (Associate).

Shoubhik Dasgupta

If you would like your Deals, Columns, Press Releases to be published on Bar & Bench, please fill in the form available here.

SCROLL FOR NEXT

Pioneer Legal acts on Ykone's acquisition of majority stake in marketing agency Barcode

The acquisition has been charachterized as the largest to date in the Indian influencer marketing space.

Also Read

Bombay High Court rejects PIL alleging luxury brand Prada copied Kolhapuri chappals

Supreme Court declines to lift stay on Udaipur Files movie, asks Central govt panel to expedite decision

Guarantee by Conduct: Rethinking Financial Creditor Status under IBC through the lens of China Development Bank Judgment

Madhya Pradesh High Court orders former LNIPE VC to pay ₹35 lakh to Yoga instructor in sexual harassment case

Bombay High Court denies bail to priest accused of molesting minor boy in temple