The legal market rewards two types of lawyers: those with institutional brand backing, and those who've learned to position their expertise as strategic counsel rather than hourly service.
Everyone else competes on price.
This month, 18startup and Lawfinity Solutions launched a five-week accelerator program designed to move lawyers from the second category into the first. It's called the Law Practice GTM Sprint, and it treats legal practices like startups that need product-market fit.
You can be the most technically competent lawyer in your city and still struggle to raise your rates. You can write brilliant legal analysis and still lose clients to less experienced competitors who "present better."
Excellence isn't enough. Positioning is everything.
Legal education teaches you to draft contracts, argue cases, and navigate regulations. It doesn't teach you why some lawyers command premium fees while equally skilled peers struggle with pricing power. That gap is costing talented lawyers millions in unrealised revenue.
The result? Skilled lawyers charging associate-level fees. Experienced practitioners competing on price. Technical experts seen as interchangeable service providers.
Most lawyers build practices by accident - responding to whatever work comes their way, pricing reactively, hoping referrals happen. The ones who scale systematically treat their practice like a business with intentional positioning, clear value propositions, and strategic client development.
The difference isn't luck. It's methodology.
The lawyers who grow fast and sustainably build their practice like a product. They speak client-first. They price strategically. They design experiences that clients value beyond the legal work itself. They reposition before stagnation hits.
The Law Practice GTM Sprint walks lawyers through five stages of systematic practice development:
Week 1: Vision Positioning – Define your niche and long-term market position
Week 2: Digital Trust Signals – Build credibility that precedes conversations
Week 3: Referral Engine Building – Create systematic referral generation
Week 4: Retainer Architecture – Design premium service offerings
Week 5: Pricing & Profitability – Align fees with value delivered
This isn't theoretical training. It's a live accelerator that identifies and removes specific barriers to practice growth.
These are the kind of barriers that no marketing agency can address because they're often strategic: unclear value articulation, mismatched service offerings, or reactive business models.
The program works best for lawyers who are technically excellent but struggling to translate that excellence into premium positioning.
It's designed for those tired of being the "best-kept secret" in their network. For lawyers ready to break the cycle of underpaid retainers and energy-draining one-off mandates.
The goal is simple: replace scattered visibility with structured trust-building. Turn expertise into authority. Build a practice that reflects your actual capabilities, not your desperation for work.
The program builds on methodologies Lawfinity Solutions has used with individual lawyers and law firms. Recent client outcomes include securing first independent mandates, international practice development success, and strategic positioning that attracts premium work.
"I never believed that LinkedIn could really help me in any manner. Thanks to you and your team for helping me build my profile," says Pridhi Singla of Punjab and Haryana High Court, after landing her first independent client through strategic positioning work.
Vidhan Vyas, Managing Partner of Vyas Legal, notes,
"As a founder of a boutique firm, I drive comfort from investing in a plan which adds certainty and efficiency to our scaling efforts... The result – a highly productive itinerary bringing home new relationships and mandates."
The five-week sprint format is new, but the underlying framework has helped lawyers move from competing on price to attracting clients who value strategic counsel.
Registrations for the next cohort close soon. Applications are open for lawyers who've outgrown competing on price and are ready to compete on value instead.
If you're technically skilled but strategically stuck, it might be time to treat your practice like the business it is.
About the author: Prachi Shrivastava is a lawyer-turned-journalist-turned-founder who got tired of watching great lawyers stay invisible. She built Lawfinity Solutions as a full-stack ecosystem for brand architecture, positioning, and trust-building in the legal sector. She also created Vakil Vetted, India's first matchmaking platform for trusted lawyers. If you're a good lawyer with no visibility, she probably already has a system to fix that injustice.
Disclaimer: The opinions expressed in this article are those of the author(s). The opinions presented do not necessarily reflect the views of Bar & Bench.