CAM acts on RISE Worldwide - BLAST Esports JV

The JV will cater to the entire esports spectrum i.e., services to publishers and sponsors, end-to-end tournament management, targeted marketing and production and broadcasting.

L. Viswanathan, Arun Prabhu, Aarushi Jain, Swati Sharma

Published on:

17 Apr 2025, 6:18 am

2 min read

Reliance Industries Limited’s wholly-owned subsidiary RISE Worldwide Limited has entered into a strategic partnership and will form a new joint venture entity with BLAST Esports Limited (a wholly owned unit of Denmark-based BLAST ApS.).

Cyril Amarchand Mangaldas advised RISE Worldwide on this JV.

The transaction team was led by L. Viswanathan, Senior Partner; Arun Prabhu, Partner (Head - Technology); Aarushi Jain, Partner (Head - Media, Education & Gaming); Swati Sharma, Partner (Head - Intellectual Property); with assistance from Pooja Kapadia, Principal Associate; Kush Wadehra, Principal Associate; Nidhi Jhawar, Consultant; Shobhit Dave, Associate; Kanav Khanna, Associate; and Udisha Surana, Associate.

BLAST and RISEBLAST x post

Key Objectives of the Joint Venture:

Launch of Global and Local Esports Events: The partnership plans to bring established international esports tournaments to India while developing new, India-specific events to engage the local gaming community.
Utilization of JioGames Platform: Leveraging Reliance's digital arm, JioGames, the venture aims to distribute esports content widely across India, tapping into the country's extensive mobile and broadband user base.
Development of Esports Infrastructure: By combining BLAST's expertise in esports production with RISE Worldwide's market knowledge, the joint venture seeks to build a robust esports ecosystem, including grassroots talent development and brand partnerships.

BLAST is a leading global esports entertainment company based in Denmark, renowned for its high-quality tournament production, innovative formats, and immersive viewer experiences. Established in 2016, BLAST has carved a niche in the competitive gaming world with its flagship BLAST Premier series for Counter-Strike, attracting top-tier teams and millions of fans worldwide. The company is recognized for pushing the boundaries of esports broadcasting through cinematic visuals, engaging content, and cutting-edge tech. With a strong focus on elevating esports into mainstream entertainment, BLAST has expanded into multiple titles and global markets, cementing its position as a premier esports organizer.

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Cyril Amarchand Mangaldas