CAM, Trilegal act on Amagi Media Labs ₹1,020 crore proposed IPO

Amagi Media Labs Limited has filed a draft red herring prospectus for an initial public offering comprising a fresh issue aggregating up to ₹1,020 crore and an offer for sale by certain selling shareholders of the company.

Cyril Amarchand Mangaldas is advising Amagi on this IPO.

The transaction team was led by Manan Lahoty (Head – Capital Markets); Manshoor Nazki, Partner (Regional Co-Head - Capital Markets - South); Vartika Jain, Partner; with support from Ayushi Tiwari, Senior Associate; Megha Rajesh, Associate; Parameswaran Chidamparam, Associate; Anna Kallivayalil, Associate; and Khadri Mohammed, Associate.

Trayosha Darapuneni, Partner; and Yash Chadha, Associate; advised on certain pre-IPO transfers.

Bharath Reddy, Partner; along with Dipti Khatri, Principal Associate; Abhishek Gabriel, Associate; and Aarav Prasad, Associate; advised on ESOPs and other incentives, and director / KMP remuneration aspects during IPO time.

Trilegal is advising the Book Running Lead Managers - Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Goldman Sachs (India) Securities Private Limited, IIFL Capital Services Limited, and Avendus Capital Private Limited, on this IPO.

The transaction team was led by Vijay Parthasarathi (Partner), with support from Saurav Das (Senior Associate) and Associates Harshit Dhandhia, Sheetal Kumar, Sanath Rajesh, Adrija Ghosh and Anandhakrishnan K.

Amagi is a software-as-a-service (SaaS) company that connects media companies to their audiences through cloud-native technology. Its platform helps content providers and distributors upload and deliver video over the internet through smart televisions, smartphones and applications, instead of traditional cable or set-top box services. It also helps monetize such content through targeted advertising services for advertisers. Amagi’s platform integrates production, preparation, distribution and monetization workflows into a single window, allowing customers to reduce complexity, improve operating efficiencies and increase their content revenue.

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