Goyel & Goyal, JSA act on Shark Tank company HairOriginals fundraise

D2C hair extensions and wig brand HairOriginals has raised $5 million (₹43.5 crore) in its Series A fundraise, co-led by Anicut Growth Fund and 12 Flags Consumer Holdings, and saw participation from Peyush Bansal, co-founder and CEO of Lenskart.

Goyel & Goyal advised HairOriginals, on all aspects of this transaction.

The team advising HairOriginals consisted of Akshit Goyal (Partner), Shubham S Agrawal (Senior Associate), Aishwarya Srivastava (Associate) and Abhilasha Mittal (Associate).

Goyel & Goyal’s Bangalore office, led by Deepika Yadav (Partner) advised Peyush Bansal, and existing investor She Capital on this transaction. 

JSA advised lead investors Anicut Growth Fund, and 12 Flags Consumer Holdings on all aspects of the transaction.

The transaction team consisted of Siddharth Mody (Partner), Rohan Kumar (Partner), Alister Sequeira (Senior Associate) and Gavin Pereira (Associate).

This funding milestone follows HairOriginals' pre-Series A round in December 2023, where it closed at USD 2.75 million (INR 23 crore). The fresh capital will be deployed to expand the startup's on-demand "Try at Home" services to 40 cities, bolster research and development (R&D), and establish 25–30 company-owned experience centers within the next year.

Founded in 2019 by Jitendra Sharma, an IIT graduate, and Piyush Wadhwani, HairOriginals specialises in premium, ethically sourced, and 100% natural human hair extensions. The brand provides non-surgical solutions for hair volume, length, and color enhancements, offering a chemical-free and DIY approach.

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