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JSA, AZB act on PepsiCo-Sachin Tendulkar collaboration in Nutrition Space

Bar & Bench

PepsiCo India and Sachin Tendulkar have entered into a long term arrangement to expand PepsiCo’s health and nutrition space.

J. Sagar Associates advised PepsiCo with a team led by Partners – Nitesh Bhasin and Kartik Jain; and Associate – Ayushi Pandey.

AZB & Partners advised Sachin Tendulkar on this arrangement and the team was led by Partner Roxanne Anderson.

The first product under this arrangement ‘Quaker Oats + Milk’ was launched on May 16, 2017. ‘Quaker Oats + Milk’ is designed as a convenient on-the-go solution in the breakfast category and is meant to target young-time-starved-Indians.

Tendulkar has worked closely with the R&D team at PepsiCo India, providing valuable insights from his sporting career and hectic lifestyle, to develop the product, reported ET.