PepsiCo India and Sachin Tendulkar have entered into a long term arrangement to expand PepsiCo’s health and nutrition space..J. Sagar Associates advised PepsiCo with a team led by Partners – Nitesh Bhasin and Kartik Jain; and Associate – Ayushi Pandey..AZB & Partners advised Sachin Tendulkar on this arrangement and the team was led by Partner Roxanne Anderson..The first product under this arrangement ‘Quaker Oats + Milk’ was launched on May 16, 2017. ‘Quaker Oats + Milk’ is designed as a convenient on-the-go solution in the breakfast category and is meant to target young-time-starved-Indians..Tendulkar has worked closely with the R&D team at PepsiCo India, providing valuable insights from his sporting career and hectic lifestyle, to develop the product, reported ET..Follow Bar and Bench channel on WhatsAppDownload the Bar and Bench Mobile app for instant access to the latest legal news.
