ICC Cricket World Cup 2011 commercial rights protection programme to safeguard the investment made by crickets global partners
News

ICC Cricket World Cup 2011 commercial rights protection programme to safeguard the investment made by crickets global partners

Bar & Bench

The ICC Cricket World Cup has engaged Copyright Integrity International (CII) to work closely with its existing in-house legal team on the management of a comprehensive rights protection programme for the ICC Cricket World Cup 2011, which gets underway on 19th February.

The ICC Cricket World Cup has engaged Copyright Integrity International (CII) to work closely with its existing in-house legal team on the management of a comprehensive rights protection programme for the ICC Cricket World Cup 2011, which gets underway on 19th February.

CII will provide the ICC with a suite of commercial rights-protection and anti-piracy services and solutions such as online content and broadcast protection, comprehensive trademark and brand protection and media terms enforcement, in a programme designed to protect the ICC’s intellectual property rights from the threats of piracy, ambush marketing and unlicensed use.

Copyright Integrity International advised ICC Cricket World Cup, with a team led by in-house Counsel Dr. Clinton Free.

Speaking to Bar & Bench, CII Counsel Dr. Clinton Free said, “It’s a privilege to be engaged by a client such as the ICC to manage the commercial rights-protection programme for such a globally significant event as the ICC Cricket World Cup 2011. Our extensive services and experienced team will leave no stone unturned in ensuring that the event is an unqualified success. Our role will include not only the monitoring and enforcement of infringements, but also an education programme for the public that will ensure wholesome enjoyment of the event with due respect to the ICC’s commercial partners and sponsors”.

ICC’s General Manager – Commercial, Campbell Jamieson, said, “Our commercial partners and sponsors make our events possible and generate significant funding for the global game. The aim of the ICC’s commercial rights protection programme is to maintain the exclusivity of their association with our events. It is vital that those rights are protected so that our partners’ investments can be channelled into the development of cricket throughout our 105 Members. We have previously worked with CII on rights protection around previous ICC events and have been very happy with its services. We are delighted to extend its mandate to the ICC Cricket World Cup 2011”.

The Law Offices of Nandan Kamath, has been retained to provide legal advisory services to the ICC in connection with the event, with a team led by Principal Nandan Kamath.

Bar and Bench - Indian Legal news
www.barandbench.com