Distinctive elements in advertising campaigns can be protected under intellectual property laws: Delhi High Court

The Court said that threshold for proving distinctiveness will be very high and it will grant injunction against rivals only when there is possibility of deception or confusion.
 Justice Prathiba M. Singh
Justice Prathiba M. Singh

The Delhi High Court has held that distinctive elements in advertising campaigns can be protected by the courts under intellectual property law [Bright Lifecare Pvt Ltd v Vini Cosmetics Pvt Ltd and Anr].

Want to read the full story?

We’re glad you’re enjoying this story. Subscribe to any of our plans to continue reading the story.

Already have an account? Sign In

Related Stories

No stories found.
Bar and Bench - Indian Legal news
www.barandbench.com