Use of trademark as keyword: Delhi High Court directs Google to probe into web traffic diversion

Ads are part of free speech, but cannot be at the cost of an owner's trademark amounting to a misleading advertisement, the Court held.
Use of trademark as keyword: Delhi High Court directs Google to probe into web traffic diversion
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The Delhi High Court recently directed Google to investigate into a complaint alleging that the use of a trademark and its variations as keywords on the search engine had resulted in the diversion of traffic from the owner’s website to that of the advertiser [M/s DRS Logistics & Anr v. Google India Pvt Ltd & Ors].

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