Liqvd Asia, a digital-first advertising agency, has acquired AdLift, a performance marketing and SEO firm, for ₹50 crore.

Burgeon Law represented Adlift and its Promoters on this acquisition deal.

The transaction team consisted of Anish Jaipuriar (Partner), Hardik Sabbarwal (Senior Associate) and Ashrika Rastogi (Associate)

Sterling Associates advised Liqvd Asia on this acquisition deal.

The transaction team consisted of Ramakant Kini (Founder Partner), Pradumnya Patil and Chintal Sakaria (Associates).

This strategic move combines Liqvd Asia's expertise in branding and content with AdLift's strengths in data-driven performance marketing, aiming to deliver comprehensive, AI-powered marketing solutions. The acquisition positions Liqvd Asia to expand its global footprint across key markets, including the USA, Europe, the GCC region, and the Asia-Pacific. AdLift's leadership team will continue to manage operations within a joint framework, ensuring continuity and alignment of strategic goals.

AdLift's leadership team will continue to manage operations within a joint framework, ensuring continuity and alignment of strategic goals

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