Elite Mindset Private Limited, the owner of SuperYou, has raised ₹63 crore from a fundraise led by V3 Ventures, with participation from Zerodha-backed Rainmatter, and Gruhas Collective Consumer Fund I, backed by Nikhil Kamath and Abhijeet Pai.

DMD Advocates advised Elite Mindset, Think9 Consumer Technologies, and Nikunj Biyani on the legal documentation of the transaction.

The transaction was led by Vihang Virkar (Lead Partner, Mumbai Corporate Practice Group), along with Monika Deshmukh (Partner), Pooja Shah (Principal Associate), and Nardeep Chawla (Associate).

The Firm had also advised on the Company's fundraise, earlier this year.

Elite Mindset was co-founded by actor Ranveer Singh and Nikunj Biyani and is supported by Think9 Consumer Technologies, a multi-brand consumer platform.

Elite Mindset’s flagship brand, SuperYou, offers protein bars and plans to deploy the fresh capital towards research and development, launching new products, and expanding into adjacent categories across food and nutritional supplements.

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