Economic Laws Practice (ELP) advised WickedGud on its ₹20 crore fundraise from a funding round led by Orios Venture Partners and other marquee investors.
Economic Laws Practice (ELP) represented WickedGud and its promoters and provided end to end advisory. The team supported the transaction by drafting, negotiating, and finalizing all definitive documents, ensuring balancing of shareholder rights of various investors involved on the cap table.
The transaction team consisted of Manendra Singh (Partner), Tanvi Goyal (Associate Partner), and Aditi Ladha (Senior Associate).
The funding round led by Orios Venture Partners also saw participation from Asiana Fund and existing investors. WickedGud plans to use the fresh capital to expand its distribution network, enhance branding and marketing efforts, and strengthen its core team.
The Shilpa Shetty backed company is known for offering healthier alternatives to traditional snack foods like noodles, pasta, and chips among other things.
The brand, which operates through an omnichannel distribution network and is available in over 2,000 retail outlets across India, has also announced plans to broaden its product range, including new Korean-inspired flavors for its instant noodles. This funding round comes on the heels of a ₹6 crore raise last year, highlighting strong investor confidence in the company’s mission to provide health-conscious snacking options.
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