Pratech Brands Private Limited, the parent company of Hyugalife, has raised $10.6 million (~₹100 crore) from a Series A fundraise led by IvyCap Ventures Fund III, with participation from First Bridge India Growth Fund.
IC RegFin Legal advised Pratech Brands on this fundraise.
The transaction team consisted of Puneet Shah (Senior Partner), Sidharth Dhody (Partner) and Abhishek Singh (Senior Associate).
CMS IndusLaw advised lead investor IvyCap Ventures on this fundraise.
Trilegal advised First Bridge Fund on this fundraise.
Hyugalife is a Mumbai-based one stop e-commerce destination for health and wellness in India. The platform sources products directly from brands, eliminating third-party sellers.
The Company will be employing the new capital on enhancement of the platform's AI-driven personalization features, expansion its dark store network to enable quicker deliveries, and development of a physical retail presence.
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