Sequitur Advocates & Consultants advised Almonds AI on raising ₹16 crore from a seed funding round led by the promoters of Haldiram's.

The round also saw participation from JITO Incubation and Innovation Foundation, Venture Catalyst, Ever Grow Capital, Nine ALPS and angel investors.

Sequitur Advocates & Consultants' transaction team was lead by Utpal Kant (Managing Partner).

Almonds AI provides AI-powered channel loyalty and rewards solutions for distribution-led organizations, focusing on enhancing B2B customer engagement. Their platform empowers businesses to build stronger relationships with channel partners like retailers and dealers through personalized loyalty programs, interactive product education, online events, and gamified experiences.

By leveraging AI, Almonds AI enables data-driven insights to optimize engagement strategies and improve partner retention, ultimately driving revenue growth for their clients.

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