Yash Raj Films, Rusk Media 
Dealstreet

TMT Law Practice advises Yash Raj Films on investment in Rusk Media

This investment was made by YRF with the aim of creating original animation and vertical micro-drama IPs with Rusk Media.

Bar & Bench

Yash Raj Films Private Limited has made a strategic investment in Rusk Media Private Limited.

TMT Law Practice advised YRF on this investment. The Firm advised on structuring, diligence and documentation of the transaction.

The transaction was led by Rajeev Parashar (Partner), with support from Alaqshendra Singh (Associate Partner) and Gaurav Pandey (Senior Associate).

Rajeev Parashar

This investment was made by YRF with the aim of creating original animation and vertical micro-drama intellectual properties (IP) with Rusk Media, targeting Gen Z and Gen Alpha audiences.

YRF will manage the creative direction for original animation and vertical micro-drama IP, whereas Rusk Media will handle the production and distribution of the content.

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