Triumvir Law represented WLDD Private Limited in the acquisition of selective intellectual property from ScoopWhoop Media Private Limited, a part of The Good Glamm Group, for ₹20 crore.

The Firm was engaged in the preparation of the term sheet, structuring of the acquisition deal, drafting and negotiation of the asset purchase agreement, along with negotiation and closure of the acquisition.

The transaction team was led by Anubhab Sarkar (Managing Partner) and Jumana Basheer (Associate).

A team comprising of Aakash Parihar (Partner), Gagan Narang (Partner) Ajay Kumar (Partner), Ragini Chakraborty (Senior Associate) and Arjun Krishnan (Associate) assisted in domain specific aspects like Intellectual Property, Taxation and Compliances.

WLDD, a seven-year old company, is a leading player in the meme marketing industry. The company specializes in creating viral marketing campaigns that leverage relatable content across various social media platforms.

The current acquisition by WLDD is a strategic move as it allows WLDD to leverage ScoopWhoop's existing digital media platform to enhance its content creation and distribution capabilities. By purchase of ScoopWhoop's intellectual property, WLDD aims to tap into a broader audience and strengthen its position as a forerunner in the social media sector. Importantly, WLDD acquired only the intellectual property assets,

Scoop Whoop is an Indian digital media company known for its entertainment, lifestyle, and news content targeted at young audiences. Founded in 2013, it started as a BuzzFeed-style platform but later expanded into video production, social media content, and investigative journalism. The company covers topics like pop culture, politics, current affairs, and viral trends, primarily in English and Hindi.

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