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The re-rebranding: L&L Partners is Luthra & Luthra Law Offices once again

Recently, the firm witnessed the dissolution of its litigation arm, the exit of over 60 lawyers and the re-constitution of its Executive Committee.

Bar & Bench

After a tumultuous couple of months, L&L Partners is once again called Luthra & Luthra Law Offices India and has launched a new logo as part of a rebranding exercise.

Following the dissolution of the litigation arm of the firm, the firm witnessed major transitions with new members added to the Executive Committee.

Speaking on the development in a press release, Founder & Managing Partner Rajiv Luthra said,

“This move enhances the firms positioning as a full-service law firm with 60 Partners and 300+ members under one leadership, driven by single most operating principle of "Client First". The professional ethics, expertise, culture, and synergies which peers and clients have cherished, remains untouched. As we continue to dedicate itself to the highest standards of professional excellence, ethical conduct and our inherent value system, we now formalize ourselves as “Luthra and Luthra Law Offices India

The release states that the logo represents values the firm stands for - "Solidarity, Trust, Depth of knowledge leading to Pure (Gold) Success".

Almost exactly four years ago, the firm was rechristened as L&L Partners at its annual day celebrations attended by Bollywood actor Aamir Khan.

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