The Delhi High Court on Friday said it will pass orders to protect Telugu actor Allu Arjun's personality rights.

Justice Tushar Rao Gedela heard the suit filed by Arjun today.

While the Bench initially questioned Arjun's move to Delhi High Court, it ultimately said the orders will be passed.

"Why are you here? There are five States in between," the Bench remarked referring to the geographical distance between Delhi and Arjun's home State Telangana.

However, the counsel appearing for Arjun said that infringement is happening across the country.

Senior Advocate Swathi Sukumar also appeared for Arjun and stated that it is truly frightening that one of the defendants has made an app which enables a person to speak to an AI likeness of Arjun.

She added that unlike many other celebrities, Arjun has trademarked his name and signature.

"I have set out all my registered trademarks. I have 26 registered trademarks. There are a few other celebrities, but not many who have so many registered trademarks,” Sukumar said. 

The counsel appearing for the intermediaries stated that the Court may not pass injunction orders on a global level since the issue is pending adjudication before a division bench.

Justice Gedela agreed to the request.

Allu Arjun joins the long list of actors, cricketers and other notable personalities who have approached the High Court in recent years over their personality and public rights.