CAM, Crawford, Cleary, WSK act on sale of Imperial Blue by Pernod Ricard to Tilaknagar Industries

Pernod Ricard India Private Limited is set to sell its ‘Imperial Blue’ business division to Tilaknagar Industries Limited.

Cyril Amarchand Mangaldas is acting as the Indian legal counsel to Pernod Ricard on this transaction. The Firm provided end-to-end legal support to the client on the transaction.

The transaction team is led by Akila Agrawal, Senior Partner, Mukul Sharma, Partner, and Neham Tayal, Partner, with support from Rudraksh Durrani, Principal Associate, Nishant Tiwari, Associate, Diya Narag, Associate, Devarshi Mohan, Associate, and Avni Srivastava, Associate. The following teams are providing assistance:

Intellectual Property aspects: Swati Sharma, Partner & Head – Intellectual Property, Revanta Mathur, Partner with support from Sannat Chandna, Principal Associate- Designate and Akshit Singla, Associate

Finance aspects: Pranav Sharma, Partner, and Meeta Kurpad, Partner, with support from Manasvin Andra, Associate

Competition Law aspects: Vijay Chauhan, Partner, with support from Rajat Sharma, Senior Associate and Kartik Agrawal, Associate

Real Estate aspects: Ashish Jain, Partner, with support from Siddharth Iyer, Principal Associate

Employment Law aspects: Bishen Jeswant, Partner, with support from Akash Mishra, Principal Associate, and Rachita Shah, Associate

Cleary Gottlieb is acting as the international legal counsel for Pernod Ricard on this transaction.

Crawford Bayley & Co acted as the Indian legal counsel for Tilaknagar Industries on this transaction.

The transaction team was led by Bhumika Batra (Partner, Corporate and M&A) and Hemant Thadani (Partner, Intellectual Property), with support from Parita Dave (Senior Associate), Anuja Takle (Senior Associate), Hrudhika Ostwal (Senior Associate), Associates Urvashi Vadodaria, Roopreet Dhamija and Nidhi Mishra.

W. S. Kane & Co advised and represented Tilaknagar Industries on Intellectual Property related issues on this transaction.

The transaction team consisted of Himanshu Kane (Managing Partner), Ashutosh Kane (Partner), Maitri Asher (Senior Associate) and Ishaan K. Paranjape (Associate).

Pernod Ricard India Private Limited is a fully-owned subsidiary of Pernod Ricard South Asia and is recognized as a fast-growing multinational alcohol-beverage company. The company boasts a diverse portfolio that includes renowned brands in various categories, such as spirits and wines. Pernod Ricard India plays a significant role in the Indian beverage market, leveraging its global expertise to cater to local tastes and preferences

This sale strengthens Pernod Ricard India’s portfolio, enabling the business to fully tap into premiumization trends and support sustained, profitable growth

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